topbanner

The “Four Cs” of Diamond Buying
Cut. Carat. Color. Clarity

Diamonds are found with a range of colors, from colorless to faint yellow or brown, continuing to pink, blue, green and other colors, known as "fancies." The differences between one grade and another are subtle, as can be seen by the number of grades within any one category. However, slight color differences in diamonds of comparable weight and clarity can make a huge price difference.


Carat
Buy diamonds

Color



Engagement Rings
Build Your Ring
Wedding Bands
Mens Watches
Ladies Watches
Chad The Watch Guy
Service
Designer Jewelry
Custom Jewelry
Estate Jewelry
4Cs of Diamonds
Jewelry and Watch Care
Browse and Buy
To Have and To Hold
Look Good Do Good